In 2008, Zhukova founded the Garage Center for Contemporary Culture (part-funded by Abramovich ) in Moscow, a nonprofit organization supporting the advancement of contemporary art and culture in Russia and abroad. In 2012, the center launched the first comprehensive art education program and public archive of Russian art in the country.
In 2014, the institution changed its name to Garage Museum of Contemporary Art and, the following year, moved to its first permanent home in Gorky Park. The building, designed by Rem Koolhaas, is a preservation project that transformed a 1968 Soviet Modernist restaurant into a radical space for exhibitions, publishing, research, and education. In February 2009, Zhukova was appointed editor-in-chief of the fashion magazine Pop. Many in the industry saw her as an unlikely replacement for launch editor Katie Grand.
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